Playstore and AppStore : ASO TRICKS Take actions to improve your Application downloads today

November 19, 2018 , , , 0 Comments

#Fine tune your ASO

Master the art of App Store Optimization, and become an ASO ninja. Learn how to impact the critical rules that decide whether your app receives a high ranking or not.

What motivates a download?


  • Specific task: You need the app to accomplish a specific task, log on to your bank for instance.
  • WOM: Word of Mouth - a friend of yours just downloaded the app, and loves it.
  • Ad: You’ve seen an advertisement of the app, and want to try it.
  • Top charts: You’ve seen the app highlighted on the App Store.
  • Already using: You’ve used the app before.
  • Social - Organic: You’ve seen the app on social media.
  • Other: You’ve downloaded the app by other reasons, not listed above
ASO AppStoreOptimization GameTRanslation

What entices a download?

The X-factor - What turns a visitor into a downloader?

  • Text: Great copy, intriguing description, correct keywords, attractive name, and localization to the visitor’s language.
  • Visuals: A great icon, fancy images and awesome screenshots.
  • Stars: Store factors like number of downloads, great ratings and positive reviews.
ASO_App Store Optimization

Conversion rate

You need to improve your conversion rate. High rankings arise from many, recent, and frequent installs, combined with a low number of uninstalls. Conversion rate is the number you get when dividing visitors with installs.
Downloads affects your ranking. An app with many downloads, will have an increase ranking. Don’t try to cheat the search algorithms. Downloads from robots, spam etc will affect the ranking negatively.
Track your visitors, and learn why some of them become installers. You need to know where they are coming from: Are they arising from paid installs, or organic installs?
Update a spreadsheet on a daily basis, and follow the trend your conversion rate is having. Doing this makes it possible for you to track and to determine every change you make. You will instantly see if the update, the keyword change, or the new translation is affecting the downloads. On the other hand, you will note whether a bad review has impacted on downloads over the following days.

The app cycle

App Store Optimization 
 Image source

The first app shows an app with a huge hype in the beginning, and then an extreme decrease in downloads. One reason for this might be bad reviews. The disastrous fall will affect ranking negatively.
The second app has a positive trend. The peaks might occur during holidays or weekends. Reviews can affect downloads, not only in the long term but also short term. A negative review might have a bad impact for a couple of days, and the the app is saved by a positive review and downloads increase again.
The third app needs a boost. The boost can be the release of a new feature.
The last app is in the flow. App store heavily favors downloads. And downloads trigger ranking, which in turn triggers downloads. An app like that ranks highly in popularity lists, and keyword ranking will become broader and more generous. A paid install will give an additional 1,5 organic installs.

# Title

Don’t change your title if you’ve already released your app. You’ll risk losing potential downloads from people who heard of your app, read a review, or maybe read a post on Facebook. If you change the title, it will become more difficult for them to find your app.
But if you are about to come up with a brand new name for your app, then there are some tips. The title is an extremely important metadata, and a great app title will improve ranking.
Your app title:

  • needs to be short
  • needs to be the point
  • needs to explain your app
Phew. And you need to make sure your title is unique, and creative. Did I say keywords?

# App Store Optimization Mini tricks for Android

There is a 30 character limit for your Google Play app.
While app store features and available fields will vary, the following are the core optimization items you will need to focus on and improve:
  • App name, URL, and subtitle: Ensuring they reflect the core keywords describing your app as well as reinforcing value, differentiation and other perceived value signals. It is important that these areas reflect the highest value keywords and user search behavior.
  • App keyword field(s): These are imperative to get right and to update to show latest and changing user search queries. Traditional keyword research is required for optimizing this.
  • App ratings and reviews: A core trust area for users as well as a ranking signal for app stores. Volume, freshness, and rating all matter. You will need to have a framework in place for generating regular reviews as well as for replying to and engaging with reviews.
  • App downloads: As you would expect the more downloads your app receives, the higher the perceived buzz, demand, and user value associated with the app. Increasing the volumes of downloads will support increased prominence within the app store organic ranking.
Google doesn’t have a keywords field. Google Play’s ASO is more of a standard SEO (Search Engine Optimization). When working with keywords for a Google Play app, you need great copy and keywords. In the short description you have an 80 character limit, and you need to put your keywords in there.
The long description is 4,000 characters. Make this description keywords dense, and repeat every keyword 5 times.

# App Store Optimization Mini tricks for IOS

Apple recommends 23 characters or less for a title. That way the text will be presented in the best way.
Once again: Use a unique app name. URLs with multiple results like appstore.com/airhockey will return a search page. If you use a unique name, you’ll avoid conflict with other identical names.
ASO AppStoreOptimization LocalizeDirect AppStore
Don’t use strange characters, punctuation or symbols. The URL in iTunes is usually based on your app name.

Apple has a specific keywords field, where you enter all your keywords. Your total limitation is 100 characters. They should be divided by a comma, no spaces!, and avoid things like:
  • Plural - not needed if you already have the singular form
  • Words like app, the, an, free etc
  • Genre - you will choose the category in iTunes anyway
  • Irrelevant or offensive terms
  • Trademarks, names, or brands
  • Use numbers 1,2,3 instead of writing one, two, three
  • Don’t repeat the keywords - use the 100 character space wisely

# Find your keywords

Brainstorm - grab a pen, invite a friend on a cup of coffee, and write down every possible word and multi-word phrase on paper. Which words do you believe are the best to find your app? Figure out features, and challenges. Use google, Twitter etc to find right search terms. Look for similar apps, and look for keywords in app reviews. Then use a tool like Sensor Tower to track your keywords, and spy on your competitors.


Collect all of your keywords, and turn on your computer. Open a new spreadsheet, and write one keyword per cell in the first column. When you’ve finished, every keyword needs to be ranked.
In the image below "Number of apps" and “Rank” come from Sensor Tower. Other vendors have similar rankings. “Number of apps” is the total amount of apps using that particular keyword, and “Rank” is your app’s ranking among the others. When the cell is blank, there’s no estimated rank.
  1. Start with evaluating whether your keyword is relevant or not. You need to choose keywords that are relevant to your app. Otherwise people will search for your specific keyword, and get annoyed when finding something else.
  2. You need to find keywords that people are searching for. You need keywords with searches, or traffic, but not too much traffic like a billion searches, because then a higher ranking will be harder to achieve. On the other hand, not too low either as then the number of people searching are too few. 10,000 searches aren’t enough. Something in-between is best.
  3. Difficulty - you want that number to be pretty low. Find keywords with low competition so you can rank higher. It is better to be in the top 10 for an average search word, than top 200 for a keyword with a billion searches.

Contributer

Some say he’s half man half fish, others say he’s more of a seventy/thirty split. Either way he’s a fishy bastard. Google

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